NYSE: FUN

$ 63.61
-0.99 ( -1.53% ) Volume: 77,472 September 20, 2017

NYSE: FUN

$ 63.61
-0.99 ( -1.53% ) Volume: 77,472 September 20, 2017
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News Release Details

Cedar Fair and Peanuts Worldwide Extend Peanuts Licensing Agreement to 2025

09/12/2017

- Agreement furthers a unique and immersive family amusement park experience
- Cements longstanding relationship between the two companies

SANDUSKY, Ohio, Sept. 12, 2017 /PRNewswire/ -- Cedar Fair, L.P. (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, Peanuts Worldwide, a subsidiary controlled by DHX Media, Ltd. (TSX: DHX.A, DHX.B; NASDAQ: DHXM), and the family of Charles M. Schulz have renewed the license agreement to showcase the iconic Peanuts characters, created by Schulz, throughout Cedar Fair's 11 amusement park locations. The agreement covers Cedar Fair's North American exclusive use of Peanuts in the company's attractions, entertainment and sports, food and beverage, lodging and retail operations. The new agreement extends the relationship to 2025.

Snoopy, Linus and a fan ham it up at Cedar Fair's Kings Island near Cincinnati, Ohio.

Cedar Fair Chief Executive Officer Matt Ouimet said, "The renewed relationship between Cedar Fair and Peanuts Worldwide allows both companies to develop and extend their brands, creating a more immersive experience for guests through meet-and-greets, live entertainment, merchandise and themed areas throughout the parks. The value Peanuts brings to our parks is demonstrated in many ways; for example, our Peanuts themed Planet Snoopy children's area at Kings Island near Cincinnati was just named "Best Kid's Area" for the 17th year by Amusements Today, the leading industry news source. With more than half of our parks now offering a free pre-K season pass for children, our continued showcasing of the beloved Peanuts characters underscores our commitment to entertaining young families."

The company recently announced the debut of an expanded Peanuts themed children's area at Carowinds, its popular park in Charlotte, N.C. The Camp Snoopy area will feature five new rides, an 8,000 square foot climb-and-play area called 'Beagle Scout Acres,' and enhanced dining and relaxation facilities. Parks throughout the portfolio offer value-added attractions featuring the Peanuts such as character breakfasts, seasonal events like The Great Pumpkin Fest, and other themed entertainment year-round. The Peanuts characters were first featured at Knott's Berry Farm, acquired by Cedar Fair in 1997; in 2014, the Southern California park unveiled a newly expanded and revitalized Camp Snoopy children's area in celebration of the 30-year relationship.

"Cedar Fair has been a long-standing and cherished partner to Peanuts, dating back many years to when Camp Snoopy first opened at Knott's Berry Farm in 1983," said Craig Schulz, son of Charles M. Schulz and President and CEO of Charles M. Schulz Creative Associates. "On behalf of my entire family, I look forward to many more years of bringing the joy of my father's characters to the fans in Cedar Fair's parks."

"On the heels of our recent acquisition of the Peanuts brand further cementing our relationship with Cedar Fair assures an extensive and continued North American presence in the amusement park area," stated Dana Landry, Chief Executive Officer of DHX Media. "This agreement extension speaks to the enduring appeal of the Peanuts brand, and as a leader in children's content and brands, we value the opportunity to work with Cedar Fair to reach an all-family audience for Charlie Brown, Snoopy and the rest of the Peanuts gang."

About Cedar Fair

Cedar Fair, L.P. is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, two outdoor water parks, one indoor water park and five hotels. It also operates an additional theme park under a management contract. Its parks are located in California, Michigan, Minnesota, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Virginia and Toronto, Ontario. For more information, see www.cedarfair.com.

About Peanuts Worldwide and DHX Media
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide, a subsidiary controlled by DHX Media and the family of Charles M. Schulz. DHX Media Ltd. (TSX: DHX.A, DHX.B; NASDAQ: DHXM) is a leading children's content and brands company, recognized globally for such high-profile properties as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, and the acclaimed Degrassi franchise. One of the world's foremost producers of children's shows, DHX Media owns the world's largest independent library of children's content, at 13,000 half-hours. It licenses its content to broadcasters and streaming services worldwide and generates royalties through its global consumer products program. Through its subsidiary, WildBrain, DHX Media operates one of the largest networks of children's channels on YouTube. Headquartered in Canada, DHX Media has 20 offices worldwide. Visit us at www.dhxmedia.com.

This news release and prior releases are available online at www.cedarfair.com. 

Contact: Laurie Tardif, (419) 357-9559

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View original content with multimedia:http://www.prnewswire.com/news-releases/cedar-fair-and-peanuts-worldwide-extend-peanuts-licensing-agreement-to-2025-300517419.html

SOURCE Cedar Fair

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Cedar Fair Entertainment Company

One Cedar Point Drive, Sandusky, OH 44870-5259

(419) 627-2233 investing@cedarfair.com

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